Your website is a major asset of your business – it represents who you are, who you serve, and needs to convey to prospective clients a sense of competence and trust.
In order to provide a website that meets the needs of your business, your website developer will need to know many things about your business. Your developer should be asking about the following areas to make sure that the website will truly convey the message you want to share, instill trust in your potential clients, and be a valuable resource for those you want to serve.
- What products and services your company offers
- Your budget for the project
- Your goals for what you want the website to accomplish
- What is currently working well for your business – what do you want to change?
- A description of your ideal client – know why this client will visit your website
- How do you want visitors to interact on your website – read an article, buy a product, schedule a session, etc.?
- How do you want visitors to feel when they arrive on your website?
- Information about your competitors – what are they doing that is working?
- Your ideas on website designs that you both like and don’t like
This will be a starting point for your web developer to begin putting together a plan for implementing a website that will best serve the needs of your business and the needs of your clients.